It’s time to create and sell out your signature retreat -- a “holy-shit-this-is-awesome” kind of adventure that your clients will talk about for years to come.
If you are ready to...
…develop immersive programs that make a huge impact.
…create closer relationships with clients through incredible, in-person experiences.
…share a magical place you love with your audience.
...make a profit while traveling the globe.
Over 20 weeks, we’ll make sure you’re ready to run a retreat that feels as smooth as BUTTAH. You’ll gain all of the necessary retreat-leading competencies, from building your budget to marketing the trip. You'll find more information on the week-by-week plan further down this page.
Plus: We’ll teach you how to actually have fun while you execute!
Registration closed for 2024 Program.
Maybe you’ve thought about leading a retreat before, but just haven’t pulled the trigger…
I get it! Perhaps you…
feel daunted by all the logistics.
don’t know how to full a trip.
worry the experience might not be “good enough”.
feel concerned about mistakes that cost serious time and money.
don't want to build it alone.
don’t feel you have the support or accountability
This course will make sure you are prepared to not only fill your retreats, but give people the experience of a lifetime.
Maybe you’ve thought about leading a retreat before, but just haven’t pulled the trigger…
I get it! Perhaps you…
feel daunted by all the logistics.
don’t know how to full a trip.
worry the experience might not be “good enough”.
feel concerned about mistakes that cost serious time and money.
don't want to build it alone.
don’t feel you have the support or accountability
This course will make sure you are prepared to not only fill your retreats, but give people the experience of a lifetime.
This course includes PDF workbooks, resources and templates to simplify your retreat-leading experience, and videos of seasoned retreat leaders discussing key aspects of running retreats.
Maybe you’ve thought about leading a retreat before, but just haven’t pulled the trigger…
I get it! Perhaps you…
feel daunted by all the logistics
don’t know how to full a trip
worry the experience might not be “good enough”
feel concerned about mistakes that cost serious time and money
don't want to build it alone
don’t feel you have the support or accountability
This course will make sure you are prepared to not only fill your retreats, but give people the experience of a lifetime.
This program includes
3 Phases across 13 Modules:
Maybe you’ve thought about leading a retreat before, but just haven’t pulled the trigger…
I get it! Perhaps you…
feel daunted by all the logistics.
don’t know how to full a trip.
worry the experience might not be “good enough”.
feel concerned about mistakes that cost serious time and money.
don't want to build it alone.
don’t feel you have the support or accountability
This course will make sure you are prepared to not only fill your retreats, but give people the experience of a lifetime.
In Retreat Success Secrets, our 13 modules (outlined in detail below) will teach you how to:
Identify and interview your ideal client so you create an experience they are excited to pay for.
Set up a retreat so that it helps grow your business, rather than use up your precious time and resources.
Create pre- and post-trip surveys that provide you with essential information so can create an amazing trip and offer a better experience each year.
Feel more confident while you plan and lead your retreat.
Build your resilience to (inevitable) setbacks).
Choose an ideal retreat location.
Decide whether to run your retreat solo or in partnership with a travel company or colleague.
Create a comprehensive retreat budget.
Price your retreat.
Craft each aspect of your sales page.
Foster in-person and/or digital communities so that you have people primed to sign up for your trip.
Write contracts for your collaborators that safeguard your interests.
Create a beautiful welcome packet including a liability release form, health and safety information, a packing list, and more.
Create easy payment plans for your clients.
Manage your trip if you don’t meet your minimum number of clients.
Cultivate a mindset that helps you gracefully move through challenges before and during your retreat (this is key to your long-term success).
Throw an awesome in-person or digital launch party so you start your trip registration period with multiple sign ups.
Create gorgeous marketing materials.
Design a marketing plan for your retreats so you gain sufficient visibility to fill your trip.
And more.
Registration closed for 2024 Program.
Maybe you’ve thought about leading a retreat before, but just haven’t pulled the trigger…
I get it! Perhaps you…
feel daunted by all the logistics.
don’t know how to full a trip.
worry the experience might not be “good enough”.
feel concerned about mistakes that cost serious time and money.
don't want to build it alone.
don’t feel you have the support or accountability
This course will make sure you are prepared to not only fill your retreats, but give people the experience of a lifetime.
I thought about leading my first retreat for 10 years… but I was terrified.
Fast forward to today: I’ve led retreats in Argentina, Brazil, the Dominican Republic, France, India, Indonesia and locations across the United States.
Retreats have been key to creating my dream life.
They’ve given me visibility, community, connections, adventure, and partnerships. I have built closer relationships with my clients and created repeat customers who helped spread the word about my brand. The retreats have funded my travel to many different places. They’ve given me an opportunity to create bangin’ curriculum that I still use today.
But make no mistake: my learning curve was steep.
Even though I had a crystal clear vision in my mind of what I wanted…the reality was not so glamorous.
My first three retreats ran with less than five people.
The result? I paid my own way while working between 12 and 20 hours a day to serve my clients.
After I came home, I felt confused.
People raved about the experiences, so why weren’t my retreats selling like hotcakes?
I loved what I was doing, but how could I get paid well for it?
My clients got huge results, so why weren’t recommending my retreats to all their friends?
Luckily, I kept detailed notes about my trip planning. I applied lessons learned and…
My next retreat sold out!
I now know how to sell retreats like hot cakes.
I now understand what makes an experience rave-worthy..
I can now anticipate my client’s needs and desires (even the needs and desires they don’t know they have until after they arrive!).
I want to teach you everything I’ve learned so that you can fast-track your success and avoid the common mistakes to planning retreats.
I believe in the transformational power of travel, and I want to make sure more people can make a living offering high-quality, life changing retreats to their audience.
Maybe you’ve thought about leading a retreat before, but just haven’t pulled the trigger…
I get it! Perhaps you…
feel daunted by all the logistics.
don’t know how to full a trip.
worry the experience might not be “good enough”.
feel concerned about mistakes that cost serious time and money.
don't want to build it alone.
don’t feel you have the support or accountability
This course will make sure you are prepared to not only fill your retreats, but give people the experience of a lifetime.
Maybe you’ve thought about leading a retreat before, but just haven’t pulled the trigger…
I get it! Perhaps you…
feel daunted by all the logistics.
don’t know how to full a trip.
worry the experience might not be “good enough”.
feel concerned about mistakes that cost serious time and money.
don't want to build it alone.
don’t feel you have the support or accountability
This course will make sure you are prepared to not only fill your retreats, but give people the experience of a lifetime.
Week 1:
Module 1 - Mindset Matters
Running international retreats is inherently challenging. In fact, it's downright weird if you do not hit a stumbling block (or 20...). Because of all this, your mindset before, during and after the retreat will make a huge difference for you and your clients. In this module, you will:
Learn about the ideal mindset to cultivate before your retreat. Rest assured that you will also get tips for mindset during and after the experience.
Discover your "why." Having your "why" and reminding yourself of it regularly is key to a positive mindset.
Create your vision, which will support your mindset and guide your work throughout this course.
At the end of module 1, you also have a bonus section: The Top 6 Mistakes People Make When Planning a Retreat. We've identified these mistakes and will teach you to avoid them over the course of the program.
Week 2:
Module 2 - Location
Location, location, location!
Real estate agents love to tout the high value of a good location. Choosing the right spot is just as valuable for us as retreat leaders.
Luckily, there are many wonderful places to hold a retreat. Make sure to choose carefully, as this can have a big impact on your retreaters' experience.
In this module, you will learn:
The exact questions to ask yourself when choosing retreat locations.
What to do if a retreat center wants a hefty down payment.
How to avoid common mistakes with choosing your retreat location.
About the importance of food at your venue, and how to ensure your retreaters eat well.
Best practices to honor a place and its local people.
And more!
Week 3: Integration + Q&A
This is your time to work live with me! If you cannot make this call, you can submit your questions before the session. These calls will be recorded for those who cannot make them.
Week 4:
Module 3 - Rock Your Timeline
There are so many things to do! How do you balance it all? This module was designed to help you stay organized and think about timing -- from when to send a welcome packet, begin marketing, or hold the retreat itself.
In the coming pages, we will cover:
When in your career to lead a retreat (spoiler alert: you can start whenever you want)
How to choose when to travel to your destination.
Planning your retreat around impactful moments or events.
How to best prepare for your retreat (i.e. the step-by-step timeline you'll need to follow).
Choosing the length of your retreat.
Registration closed for 2024 Program.
Maybe you’ve thought about leading a retreat before, but just haven’t pulled the trigger…
I get it! Perhaps you…
feel daunted by all the logistics.
don’t know how to full a trip.
worry the experience might not be “good enough”.
feel concerned about mistakes that cost serious time and money.
don't want to build it alone.
don’t feel you have the support or accountability
This course will make sure you are prepared to not only fill your retreats, but give people the experience of a lifetime.
Week 5:
Module 4 - Retreat Theme & Curriculum
To theme or not to theme? It's a common question.
While there are few hard rules in retreat design, we do recommend you choose a theme.
A theme can make your job easier, even if it's broad (think "kundalini yoga," "New Year's reset retreat," or "self-care in nature"). It will help attract your ideal clients, give you a focus for activities, and more.
In this PDF, you'll also find information about retreat curriculum, since your theme will guide the creation of any workshops.
As we go through curriculum design, we will answer questions such as:
How do I leave enough space in my itinerary, so participants actually feel like they retreated?
How do I create continuity in the curriculum?
How do I pair curriculum and activities so that I get my clients to their final goal?
And more!
Week 6: Integration + Q&A
This is your time to work live with me! If you cannot make this call, you can submit your questions before the session. These calls will be recorded for those who cannot make them.
Week 7:
Module 5 - Money
Managing money can feel daunting! Thus, it's no surprise that many retreat leaders feel a block around finances.
For example: You might stress about your revenue. How many people will you need to break even, let alone turn a profit? And when should you pay contractors? And how do you work in different currencies?
These are important questions and concerns!
In this module, you will learn the answers to the following questions:
How much should I charge?
Are budgets necessary?
How do I make a budget?
What expenses are commonly overlooked by retreat leaders?
Should I have a refund policy? What factors should I consider?
What are the pros and cons of offering scholarships?
How do I negotiate with contractors?
What is an emergency fund and what do you use it for?
Week 8:
Module 6 - Partners & Collaborators
There are so many things to do! How do you balance it all?
This module was designed to help you stay organized and think about timing -- from when to send a welcome packet, begin marketing, or hold the retreat itself.
In the coming pages, we will cover:
When in your career to lead a retreat (spoiler alert: you can start whenever you want)
How to choose when to travel to your destination
Planning your retreat around impactful moments or events
How to best prepare for your retreat (i.e. the step-by-step timeline you'll need to follow)
Choosing the length of your retreat
...and more!
Week 9: Integration + Live Q&A
This is your time to work live with me! If you cannot make this call, you can submit your questions before the session. These calls will be recorded for those who cannot make them.
Week 10:
Module 7 - Community Building
Bringing like-minded people together seeds connections... and can make sure your offerings sell out.
We’ll cover
Awesome models for community building events. Use these to make sure your gatherings have personality and make an impact!
Hot tips to make sure you have a great crowd and keep everyone engaged.
How to make sure your events match your retreat values and priorities. Everything you do should reflect and build confidence in your brand.
Week 11:
Module 8 - Get to Know Your Customers
Without customers, you won't have a retreat business. This week, you will:
Create a profile of your ideal client. That way, you will better understand how to write marketing copy that appeals to them, what retreat activities they'll most want, where they want to travel, etc...
Hear us discuss making retreats application-only, what questions to ask so you know someone is a good fit for your trip, and more.
Gain the tools and find the templates you need to talk to your potential travelers. This is a critical step so you build a retreat people will actually attend and so you passively market your retreat, generating interest before you even open registration.
By the end of this section, your retreat will have the sort of focus that makes marketing easier and more fun. Along these lines, you'll notice you feel better prepared to talk about the experience on sales calls. When you're clear on your offering, you know quickly if someone is a fit for the experience and can get them excited about signing up!
Week 12: Integration + Live Q&A
This is your time to work live with me! If you cannot make this call, you can submit your questions before the session. These calls will be recorded for those who cannot make them.
Registration closed for 2024 Program.
Maybe you’ve thought about leading a retreat before, but just haven’t pulled the trigger…
I get it! Perhaps you…
feel daunted by all the logistics.
don’t know how to full a trip.
worry the experience might not be “good enough”.
feel concerned about mistakes that cost serious time and money.
don't want to build it alone.
don’t feel you have the support or accountability
This course will make sure you are prepared to not only fill your retreats, but give people the experience of a lifetime.
Week 13:
Module 9 - Website & Marketing Tips
In this module, we will look at very specific aspects of your marketing, especially your website. You'll learn how to craft each component of your sales page, including how to draft the best copy possible.
We'll also cover tips related to social media, email lists, webinars, and marketing consultants/agencies.
Week 14:
Module 10 - Preparing Your Traveler's
Before your retreat, you must focus on earning participants' trust. To do this, you must demonstrate that you know their needs and have their safety and joy in mind.
In Module 11, you learn how to prepare your retreaters for the journey ahead. You'll learn how to create a bangin' welcome packet, thoughtful introduction calls, informative pre-trip emails, and more.
Through your dedication to these pre-retreat to-do's, you'll provide people with the psychological safety they need to get the most out of the experience you've so carefully planned. You'll prime them to show up open to activities, challenges, and workshops that will facilitate meaningful transformation.
Week 15: Integration + Live Q&A
This is your time to work live with me! If you cannot make this call, you can submit your questions before the session. These calls will be recorded for those who cannot make them.
Week 16:
Module 11 - Retreat Best Practices
You’re at the airport waiting for your retreaters… now what?! In this module, you’ll learn:
What you need to do the day your travelers arrive.
Exactly what you need to do at the beginning, in the middle, and at the end of your retreat to make sure everything runs smoothly.
How to run an effective traveler orientation
Ways to wrap up so people leave with gratitude and excited to travel with you again.
Tips for how to take care of yourself and others while on retreat.
Week 17:
Module 12 - Staying Organized
When you're organizing, marketing, preparing for, and running a retreat, there are many moving parts!
It can all feel overwhelming. How do you know what marketing is working? How do you balance our normal work with the additional work of putting on the retreat? How do you prioritize the long to-do list?
We will share some of our favorite ways to stay on top of all the things! We'll discuss best practices, as well as the difference between your public and internal itineraries, and the necessity of each of them.
Week 18: Integration + Q&A
This is your time to work live with me! If you cannot make this call, you can submit your questions before the session. These calls will be recorded for those who cannot make them.
Week 19:
Module 13 - After the Retreat
The day after your retreat can be a rollercoaster. There is much to celebrate and integrate! There are many lessons to document so that you can learn from them.
To make sure you're prepared to squeeze every ounce of wisdom from the experience, we've created this final module. You’ll learn about best practices for taking care of yourself after the retreat, as well as how to make the most of post-retreat marketing and client engagement.
This module also looks at a very specific retreat leader phenomenon: the retreat hangover. We are ready to support you through all the highs and lows during this very unique period.
Week 20: Integration + Final Live Q&A
This is your time to work live with me! If you cannot make this call, you can submit your questions before the session. These calls will be recorded for those who cannot make them.
Registration closed for 2024 Program.
Important note: These bonuses only come with the live course.
🖊️ Live Copy Editing Session: Dive deep into the world of marketing as I personally guide you through editing your sales page in real-time. Gain invaluable insights straight from my marketing playbook, including how I leverage ChatGPT to supercharge my copywriting skills! (Held between weeks 9 and 10. Date TBD.)
📋 Social Media Script Treasure Trove: Say goodbye to the guesswork! Receive a full week's worth of expertly crafted social media scripts designed to ignite excitement and drum up interest for your retreat. With these templates at your fingertips, you'll effortlessly spark engagement and drive registrations. (Released Week 12.)
✏️ Editable Welcome Packet: Skip the hassle of designing welcome packets from scratch or shelling out for professional services. I'll provide you with a customizable template, ensuring you can effortlessly tailor it to suit your unique retreat needs. (Released Week 14.)
🎉 Launch Party Guide: Ready to kickstart your registration with a bang? Discover the secrets to hosting an unforgettable launch party! Inside this PDF, you'll find a treasure trove of proven launch party ideas, budgeting tips, and industry best practices. Whether you're planning an in-person extravaganza or a virtual celebration, this guide has everything you need to ensure a stellar turnout. (Released Week 10.)
🌟 Retreat Profit Potential Masterclass: Don't leave money on the table! In this masterclass, we will talk about how to turn your retreat into a perpetual income stream. Discover the art of crafting a post-retreat offer that not only enhances your participants' experience but also skyrockets your earnings. (Held in the final two weeks of the program. Details TBD.)
Megan Taylor Morrison
Meg is an avid adventurer who believes in the power of travel. Her time living abroad in five countries (Australia, France, the Dominican Republic, Kenya and Madagascar) dramatically impacted her views on life. Shenow thinks differently about community, marriage, money, body image, spirituality, and more.
Meg’s trip-leading experience began with Putney Student Travel. Several years later, she founded Dance Adventures. Dance Adventures led arts-focused cultural immersion programs in the Dominican Republic, Argentina, and Brazil.
After four years, Meg decided to focus her retreats on personal transformation. She organized or co-organized experiences across the United States, as well as in the Dominican Republic, India, and Indonesia.
Meg is a Professional Certified Coach with the International Coach Federation, as well as a Certified Wim Hof Method Instructor and Authentic Relating Games Facilitator. She work with private clients, as well as fosters the next generation of coaches through the Avalon Coach Training Institute.
What are the course dates?
April 8 - August 19, 2024
What is the refund policy?
We do not offer refunds on any money paid.
How are the modules released?
The modules are released each week. On integration weeks, no new content is released. This is additional time to work on previously introduced content.
How long does the course take?
This runs from April 8 - August 19, 2024. You can expect to spend 3-5 hours a week working through the content, outside of the Q&A calls.
How much 1:1 support can I expect from Meg?
In the Live Program, we have live 7 Q&A calls with Meg where you can get a hot seat (and if you can’t make it live, you can submit your question ahead of time). If you want more 1:1 support, you can sign up for the Private Mentorship tier or message Meg at megan@megantaylormorrison.com about private coaching.
Will you offer this program again?
Yes, we will offer this program again in 2025.
What time are the live Q&As?
The live Q&As will be held on Tuesdays from 2:15 p.m. - 3:15 p.m. CT.
What if I miss the live Q&As?
All Q&As will be recorded. If you miss one, you can watch the replay on your student portal.
I've signed up for a digital course before and I didn't finish it. What support structures do you have for students?
We will help you find accountability partners and there are live coworking sessions you can attend.
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