When I meet successful people, I ask them what they’re reading. These recommended books on business and personal development led to massive momentum toward my goals, and I’m delighted to share them with you. 

Books for Business

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Why read it? You want a simple accounting system for your business that makes sure you have sustainable growth, get paid for the hard work you do, and have fun.

Quote: “A financially healthy company is a result of a series of small daily financial wins, not one big moment. Profitability isn’t an event; it’s a habit.”

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Why read it? You’re launching new products or programs and you need to know how to interview your ideal clients

Quote: “Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.”

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (1st Edition) (2.7.1995)

Why read it? You want a business model that’s replicable and can help you make good money without working around the clock

Quote: “If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Why read it? You’re tired of investing time and resources into ideas or products that don’t have the success you predicted.

Quote: “We must learn what customers really want, not what they say they want or what we think they should want.”

Purple Cow: Transform Your Business By Being Remarkable

Why read it? You’re ready to challenge yourself to have a brand that people notice. 

Quote: “If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.”

#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media and Self-Awareness

I recommend listening to this book, rather than reading it. You’ll soak in all of Gary V’s positive, high energy as he riffs about all sorts of topics relevant to running a successful business.

Quote: “I put zero weight into anyone’s opinion about me because I know exactly who I am. Can you say the same?”

Books for Personal Development

Rich as F*ck: More Money Thank You Know What to do With

Why read it? You are ready for your next level of wealth, and you need to challenge limiting beliefs or fears that are blocking you. I believe this is the best book about money mindset that has been written in the last 30 years.

Awaken the Giant Within

Why read it? It’s time to stop making excuses and start creating the life you want.

Quote: “Any time you sincerely want to make a change, the first thing you must do is to raise your standards.”

Think and Grow Rich!: The Original Version, Restored and Revised™

Why read it? You’re serious about shifting your money mindset. This may be my favorite money mindset book of all time.

Quote: “Before success comes in any man’s life, he is sure to meet with much temporary defeat, and, perhaps, some failure. When defeat overtakes a man, the easiest and most logical thing to do is to quit. That is exactly what the majority of men do. More than five hundred of the most successful men this country has ever known told the author their greatest success came just one step beyond the point at which defeat had overtaken them.”

The Secret Thoughts of Successful Women: Why Capable People Suffer from the Impostor Syndrome and How to Thrive in Spite of It

Why read it? You struggle with imposter syndrome.

Quote: “You can have all the confidence in the world and still be reluctant to self-promote out of a steadfast belief that a person’s work should speak for itself. It doesn’t.”

Codependent No More: How to Stop Controlling Others and Start Caring for Yourself

Why read it? You feel like you are heavily influenced by others emotions, behaviors, and needs.

Quote: “Furthermore, worrying about people and problems doesn’t help. It doesn’t solve problems, it doesn’t help other people, and it doesn’t help us. It is wasted energy.”

Pivot: The Only Move That Matters Is Your Next One

Why read it? You want to shift from one career to another. 

Quote: “You can learn to enjoy calculated risk and uncertainty in exchange for adventure, flexibility, freedom, and opportunity.”

Getting Real: Ten Truth Skills You Need to Live an Authentic Life

Why read it? You’re interested in open, honest, authentic communication

Quote: “To really experience true contact with another person, you must enter a realm of uncertainty together.”

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